As beauty editors, we get bombarded with a ton of new products every day (we know-tough life). Reviewed is a series where we report on some of the best products we've tried. Whether it's a drugstore lipstick that lasted all day or a hand cream that saved us this winter, you'll find all our favorites in this column. Enjoy!
It's no secret we'll immediately fall for just about anything in blush-colored packaging. But the real test comes after purchasing: Does the product inside actually work? I was excited to rip open a box from Maybelline to find this little pink tube-the brand's newest mascara launch called Total Temptation ($9). The first thing I noticed was the size of the brush-thick, dense, and the short bristles coated in product. I usually go for a big brush exactly like this one for the most eye-opening, dramatic effect a mascara can offer.
For reference, here's what I look like pre-application:Hallie Gould
I started applying the product, and as I swiped, I noticed the formula went on like a dream. Usually, with a brush this size, you forgo separated lashes for thickness and volume. However, there's some magic happening here because it somehow pulls off both. My lashes were fluffy and soft but endlessly coated in bold, inky black pigment. It's the best of both worlds.
The formula is made differently than most (with coconut oil), so its soft, almost whipped texture is what does the job. And if you have endlessly sensitive, watery eyes (like me), this is an incredibly gentle, easy-to-remove formula that stays put until you wash it off (I know because I accidentally took a nap while wearing it and didn't have to touch it up before I went out. I'm sold).