There's no denying that French and American women are differentВ when it comes to beauty.В And damn if we don't spend a lot of time trying to pinpoint exactly what thatВ difference is about. What distinguishes our cultural approach to beauty from that of our friends overseas? How do French women always look so-here comes that buzz word-effortlesslyВ cool? Pretty and polishedВ yet simultaneously laid-back and undone. As elegant as a ballerina, with the badass attitude of an indie rocker.В Well, the subject of much discussion has finally been explained by the impossibly chic founder of iconic French beauty brand Caudalie, Mathilde Thomas. Thomas is the quintessential representation of French hip-utterly ageless, classy, and cool-and in her new book out this July,В "The French Beauty Solution," she breaks down the real difference between French and American beauty. Keep scrolling to find out what it is!Nico/Lancome
So what's the key to French beauty? Mathilde Thomas says it's the belief that "beauty is something to give you pleasure.В Because when you feel good, you look good." It wasВ when she moved from France to New York City in 2010В to grow her brandВ stateside,В and traveled all over the country from Ohio to Florida meeting customers, thatВ she realized the American concept of beauty had more to do with pain than pleasure. She spoke to hundreds of women at all of the beauty stores that carry Caudalie, from Sephora to Bluemercury, and said many of the women confessed to makingВ their beauty choices based on "the erroneous notion of no pain/no gain," which Thomas calls a deeply American concept. "They'd tell me about crash diets that left them light-headedВ and skincare products that irritate their skin-because they felt they had to suffer to be beautiful," she says, noting that the French notion of beauty is "quite the opposite.В The notion of beauty should be, well, beautiful and pleasing to you above all."
After 20В years studying health, wellness, and beautyВ and several years spent assimilating into American beauty culture, Thomas concluded that this wasВ the biggest difference between the American and French approaches to beauty solutions.В And it's her French heritage and approach to beauty thatВ inspired her to write her book for all the American women wanting what, yes, the French seem to do better. "The same issues came up time and again as the women I met with in AmericaВ candidly discussed their beauty needs and desires. All my customers wanted the same thing: To have wonderfulВ skin, simply and quickly. To age with grace. To lead a healthy lifestyle. To be fit and trim. To know which diets work and which don't. To know how to do a cleanse if they need. To manage their stress. To have a flawlessly made-up face and a doable hairstyle. And to have the kind of effortless beauty and sense of savoir-faire that seem to be partВ of a French woman's DNA," she says. "The more I talked to consumers, the more easily I could clarify what precisely differentiated the French beauty philosophies and habits from the American ones." Pleasure versus pain being the biggest, but second in line was the difference between long-term upkeep and quick fixes. "For the French, our beauty routine is predicated on prevention and upkeep and is regarded as an essential, ongoing investment. What I saw here, however, was much more of a tendency toward the quick solutionвЂ¦ And while millions of American women consider beauty a priority in their daily routine, many of their habits are either too complicated, too expensive, too painful or simply not effective," she saysВ in the book.
Thomas also clarifies what you might be thinking, which is that different doesn't necessarily mean one is better than the other. But she believes the differences she noticed betweenВ the two approaches to beauty caused the dissatisfaction among the American women she spoke to. AsВ a French beauty mogulВ entering the American beauty landscape, she consistently and unsurprisinglyВ heard the same questions over and over: "How do you do it? How can I be more like the French?" And with that, you have her answer: a more pleasurable, less complicated, less quick-fix approach to beauty.
She explains how to do this in more in-depth her book, which we received an advance copy of and could not put down. LikeВ "Bringing Up BГ©bГ©" and Caroline de Maigret'sВ "How to Be Parisian Wherever You Are" before it,В it caters to our fascination with all things French but isВ the first "how-to" of its kind focused specifically on beauty. Spoiler alert: It's impossible to stop readingВ and will inspire you to take more walks and drink more red wine.
So what do you think about the real difference between French and American beauty? Do you agree? Sound off in the comments below, and keep scrolling to shop five of our all-time favorite French beauty products.Avene Thermal Spring Face Wash $23ShopBioderma Crealine Solution $32ShopCaudalie Purifying Mask $39ShopKlorane Gentle Shampoo With Oat Milk $15ShopLa Roche Posay Anthelios Sunscreen $24Shop