The #1 Cleansing Trend in Japan Is Something You've Probably Never Tried Before

Have you heard ofВ carbonated cleansers? Yes, like carbonated water, fizzy, but for the skin. They were originally big newsВ in Japan, andВ a new study from GoogleВ on the skincare trends for 2017 has revealed that there's been a sharp rise in interest in carbonatedВ products over the pond. And as we know from experience, you can bet UK consumers will want in onВ whatever makes its way from the East via America.

The carbonated cleansing trend continues to grow in Japan too, with "growth in searches for enzyme, carbonated, and water cleansing indicating demand for techniques that are gentler by nature, but still powerful." So we know that carbonated cleansers are about to take off big time.

Artist Residence London

The thing is, theseВ cleansers have beenВ available here for a while, but the teams responsible for the marketing just haven't been calling them out as "carbonated" (we bet that will change soon). These fizzy cleansers haveВ just sort of flown in under the radar-until now.

The first one I encountered was theВ Indeed Labs Facial Powdered Exfoliator (ВЈ19),В and it was a revelation. When added to water, just a couple of teaspoon-sized pumps of the product transformed into an effervescent face wash that gently cleansed my skin of dead cells and left it refreshed without that tight feeling of a classic ash-off cleanser. It felt a bit like putting Berocca on my face, but in a good way. Lucky for us, there are now plenty of options on the market that offer various improvements to your complexions. Keep scrolling for our guide to the best carbonated cleansers.

Biore Baking Soda Cleansing Scrub $5Shop

At ВЈ5 this one is a total steal. This is great for most skin types and leaves faces looking brighter. Oh, and Shay Mitchell is a fan.

Indeed Labs Facial Powdered Exfoliator $19Shop

Thanks to this cleanser containing bamboo extract, which has antibacterial and exfoliating properties, this is great for acne sufferers.В

Clinique Fresh Pressed Renewing Powder Cleanser with Pure Vitamin C $24Shop

This is a sort of face wash and mask in one. Pour the powder into your hand (they come in sachets so you know exactly how much to use), and then leave it on for oneВ minute for added vitamin C potency.В

Diptyque Radiance Boosting Powder $38Shop

You might love the candles and fragrances from Diptyque but did you know it also offers this incredible cleanser? Containing natural white clay powder, this cleanser purifies the skin and moisturises with rose, neroli, and jasmine petals.

Rodin Facial Cleansing Powder $50Shop

The legend that is Linda Rodin created this cleanser because she couldn't find anything she liked. And she uses this every night. Speaking to Vogue, she said about this cleanser, "You can kind of control the exfoliation with it depending on how much water you use."

Tacha Polished Rice Enzyme Powder $50Shop

This brand is often cited by the A-list for keeping their skin in check; notably, Rosie Huntington-Whiteley is a fan. And if RHW is on board, then so are we.

Nude Detox Brightening Fizzy Powder Wash $38Shop

One for those who want a vegan-friendly product, this cleanser contains enzymes that work with the all-natural rose hip and vanilla seeds for help to exfoliate and make skin brighter while still keeping it soft and moisturised.

DHC Face Wash Powder $11Shop

From the makers of *that* oil cleanser comes the face powder wash. The enzymes in the wash get rid of old dead skin cells, making the next products in your skincare regimen work that much better.

Babor Enzyme Cleanser $19Shop

Dull skin? Another vitamin C-infused cleanser offers to make skin look rejuvenated and refreshed.В